Creative intelligence for B2B ads on LinkedIn and Meta
Stop funding the angle that does not convert.
Nimblet reads every LinkedIn and Meta ad, groups the ads by the angle they sell, and shows which angle brings sign-ups at the lowest cost.
$84 per sign-up
$91 per sign-up
$212 per sign-up
$97 per sign-up
It's like Uber
Winner$84 per sign-up, peers $131
Your buyers respond to an everyday analogy. Uber turns “was it served?” into something the paralegal can watch, and she looks in control in front of the partner.
Product screens do not land. “Attempt #2” shows the tool, not the relief.
Brief 3 concepts on the analogy
The read
Your best ads sell on the relief of never chasing a signature.
Nimblet reads each ad for hook, core message, proof, offer and persona, then holds the read against who buys from you.
Your ads
- LinkedIn ads
- Meta ads
Your market
- Competitor ads
- Market news
Know-how
- Your documents
- Playbooks
- Psychology library
Nimblet
Runs on Claude, Gemini, GPT Image, Seedream
Analysis
Why each ad wins
Briefs
The next concept
Ad creatives
In your brand
Reports
For the people who move the budget
Video
Know why the video holds, scene by scene.
Hook rate shows that a video holds. The scene read shows why, against your ICP, your sales notes and your competitors.
0.0 s
Thumb-stop: the question every paralegal hears from the partner.
Settings: your ICP
2.5 s
Problem shown, not told: the third call to the process server.
Sales call notes
7.0 s
Product moment: the serve lands, with the minute it happened.
Your positioning
12.0 s
Payoff: she knows before the partner asks. Relief and status at once.
A competitor sells speed, not this
Chat with Nib
Talk the why through with Nib. He keeps what you teach him.
Ask why an angle wins, add what you know from sales, and Nib turns both into the next brief. In the app, or in Claude and ChatGPT.
Why does the pizza ad win too?
The same move as Uber. A pizza tracker is a wait everyone knows, so the serve becomes something she can watch.
Right. Partners also hate surprises the day before a hearing.
Saved to memory
I will brief three concepts on the analogy, with the day before the hearing as the moment.
No tagging sheet
Stop tagging ads in a spreadsheet. Every ad comes back labeled.
Group spend and results by angle, by what the read found, or by your own naming convention, side by side.
Everyday analogyWinner
Uber, a pizza tracker: a service she already trusts
$87per sign-up
Relief momentWinner
The second she knows the serve is done
$97per sign-up
Product screensLoser
A status card: it shows the tool, not the relief
$201per sign-up
Questions
Frequently asked questions
What does Nimblet read in an ad?
The core message, the visual strategy, the copywriting, the psychological driver, the person the ad speaks to, the proof, the offer, the call to action and the tone. For a video it also writes each scene with a time stamp and the spoken words as spoken. Each read uses the company, product, buyer and market your team set in settings.
How does Nimblet split spend by angle across LinkedIn and Meta?
The read of each ad names its hook and core message, and Nimblet holds the spend and results of each ad. An account report groups the ads that share a message across platforms and formats, or Nib tags them when you ask. Each platform counts conversions on its own attribution window, and the answer states both.
Do our own documents change the answer?
Yes. Nib and the MCP tools search your account's knowledge: sales call notes, positioning docs, website pages, reports and competitor data. Internal documents shape the angle of an answer or a brief; drafts do not quote them.
Do I need a naming convention or a tagging taxonomy?
No. The read works from the creative itself, not from the ad name, and labels each ad's hook, proof, offer, call to action and funnel stage. If you have a naming convention, Nimblet turns it into tags, and Nib tags ads by angle when you ask.
Does Nimblet learn from our team?
Yes. What you tell Nib can go into the account's memory, your documents and sales notes are searched for every answer, and your verdicts on briefs and drafts shape the next ones.
When is the read of a new ad ready?
Nimblet reads ads with spend in the background. When you ask a question, the read is already there. A new ad gets its read after it starts to spend.
How does Nimblet judge winners and losers?
Each ad is ranked on the KPI of the objective it was bought for, inside its peer group: same platform, objective and format. A high CTR alone makes no winner. The read, your ICP and your documents explain why an angle wins.
Can I judge ads on sign-ups or trials, not only on cost per lead?
Yes, once a person on your team maps each LinkedIn and Meta conversion to a funnel stage in settings, such as lead, sign-up or trial. Reports then show the cost per mapped stage. Nimblet does not map conversions for you.
Can I ask in Claude or ChatGPT?
Yes, through MCP (Model Context Protocol). It works with Claude, with ChatGPT in a Business, Enterprise or Edu workspace with developer mode, and with other MCP clients. Chat with Nib is in every paid plan.
Does Nimblet flag creative fatigue?
No, it has no fatigue score. You see each ad's results over time and its rank in its peer group, and you make the refresh call.
Does Nimblet change my campaigns?
No. Nimblet only reads your ad account. It never changes a campaign, a budget or an ad. It works with LinkedIn and Meta (Facebook and Instagram) and with no other platform.
Are the ads on this page real?
Yes. They are Proofserve's ads (proofserve.com), shown with permission, and the read is Nimblet's. The numbers, the campaign tags and the video are examples. Your own account gives your own answer.
Is creative intelligence in the free plan?
No. The free plan syncs your ads and shows them. The read of each ad, Chat with Nib and MCP are in the paid plans.
Find the angle that burns budget in your own account.
Connect LinkedIn or Meta and ask which angle brings sign-ups at the lowest cost.