Meta ads creative analytics for B2B
Decode which Meta ads work, and why. Then make more.
Nimblet reads every Facebook and Instagram ad against who buys from you, shows which hook brings sign-ups, and drafts the next ads in your brand.
That moment you knowWinner
Calls
The paralegal waiting on a serve
Successfully servedLoser
Calls
Anyone who has used a tracking app
The relief moment calls your buyer. The status card stops anyone who has used an app, and few of them sign up. Scale the moment.
The read
Know why the video holds, scene by scene.
Hook rate shows that a video holds. The scene read shows why, against your ICP, your sales notes and your competitors.
0.0 s
Thumb-stop: the question every paralegal hears from the partner.
Settings: your ICP
2.5 s
Problem shown, not told: the third call to the process server.
Sales call notes
7.0 s
Product moment: the serve lands, with the minute it happened.
Your positioning
12.0 s
Payoff: she knows before the partner asks. Relief and status at once.
A competitor sells speed, not this
Feed, Stories and Reels
One ad, every placement, counted once.
Nimblet reads each visual once and counts it once, wherever it ran. Group the ads by angle, by funnel stage or by your own naming, in creative intelligence.
Everyday analogyWinner
Uber, a pizza tracker: a service she already trusts
$87per sign-up
Relief momentWinner
The second she knows the serve is done
$97per sign-up
Product screensLoser
A status card: it shows the tool, not the relief
$201per sign-up
Make more
Your next Meta ads start from the hooks that already sell.
Nib briefs from your winners, your buyers and your competitors, and drafts the ads in your brand: statics, carousels and video storyboards.
I need three Facebook and Instagram ads for our Q4 push to litigation teams.
- Brand: Proof logo, navy, white and green
- What wins: Everyday analogy, $87 per sign-up
- Who buys: Paralegals track the serve, the partner signs
- Competitors: All sell speed: “done in 24 hours”
Three concepts on the analogy that wins. Everyone else sells speed, so these sell knowing.
Meta Ad Library
Take what works from competitors. Make it yours.
Nimblet reads every competitor ad in the Meta Ad Library the way it reads yours, and turns the best idea into an ad in your brand. Competitor monitoring.
Their ad
Sells speed. A guarantee, no proof.
Use in Ideation
Give this our spin, for paralegals.
Keep their guarantee hook. Swap speed for what your winners sell: knowing where the serve is.
Ask
Ask about your Meta ads in Nimblet or your assistant.
Ask Nib, or ask Claude or ChatGPT through MCP. No export, no tagging by hand.
Which Meta hooks bring sign-ups, and why?
The relief moment and the pizza analogy. Both open on the serve she is waiting for.
Tag every Meta ad that opens on a status card.
Tag proposed for 4 ads. Confirm, and it is on them.
Brief two iterations of That moment you know.
Brief ready: two openings, same moment, one as a video storyboard.
Questions
Frequently asked questions
Does Nimblet work for B2B on Meta, or only for ecommerce?
It is built for B2B. Nimblet reads each ad against your company, product, buyer and market, and a person on your team maps each Meta conversion to a stage such as lead, sign-up, trial or customer. Tools built for ecommerce rank on ROAS and purchases.
What does Nimblet read in a Meta video?
The scenes with time stamps and a transcript of the spoken lines, plus the core message, the visual strategy, the copywriting, the psychological driver, the person the ad speaks to, the proof, the offer, the call to action and the tone. Image ads, carousels, text ads and post-backed ads get the same read without the scenes.
Does Nimblet map my Meta conversions?
No. A person on your team maps each conversion once, in settings. Nimblet never maps conversions by itself and suggests no stage.
Can I map Meta instant form leads?
No. Meta reports instant form leads as a total that cannot be mapped to a funnel stage, so Nimblet ranks those campaigns on cost per form lead. Website conversions from your pixel can be mapped.
Can Nimblet tell me which leads were freemail?
No. Nimblet sees the conversions that Meta reports. If you send an event that excludes freemail addresses, you map that event as a stage, and Nimblet shows the cost of that stage for each ad.
Which attribution window do the numbers use?
Each ad set's own Meta attribution setting. Nimblet shows the conversions Meta reports under that setting and states it next to every conversion number.
What are hook rate and hold rate in Nimblet?
Hook rate is 3-second views over impressions. Hold rate is ThruPlays over 3-second views. Both sit next to the scene read, so you see where a video loses people and what is on screen at that moment.
Does Nimblet rank Meta ads by CTR?
Only in Traffic campaigns, because clicks are what those campaigns bought. Leads, Sales, Awareness and Engagement campaigns are ranked on their own goal metric. Click-through rate (CTR) is shown on every ad.
Does an ad that runs in Feed, Stories and Reels count three times?
No. Nimblet reads one visual once, and the account report counts it once, in however many placements it ran. Delivery by placement, age, gender and country still shows where it ran and who saw it.
Does Nimblet change my campaigns?
No. Nimblet only reads your ad account. It never changes a campaign, a budget or an ad.
What about Meta's own ads MCP server?
Meta's own ads MCP server gives an AI assistant Meta's numbers, and its tools can create and change campaigns. Nimblet adds the stored read of each ad, your stage mapping, your documents and your LinkedIn ads, in the same assistants. In ChatGPT, Nimblet needs a Business, Enterprise or Edu workspace with developer mode.
How fast do I see results?
The first sync starts when you connect. Then the read runs in the background for ads with spend, so it is there when you ask. A large account takes longer.
What is free?
The free plan syncs your ads and shows every one of them. The read, the answers from Nib, the reports and the MCP connection are in the paid plans. Document reports are in Pro and higher.
Are the ads on this page real?
The images are Proofserve's ads (proofserve.com), shown with permission. The video, the competitor ad and the three drafts are drawn in Proofserve's brand for this page, and the numbers, the campaign tags and the platform split are examples.
Decode your own Meta ads.
Connect Meta and ask which hook brings sign-ups at the lowest cost. Nimblet only reads your account. It never changes a campaign.