Landing page check for LinkedIn and Meta ads

Find the ads whose page breaks their promise.

Every night, Nimblet checks each ad with recent spend against the page behind it. It tells you where the page does not give the visitor what the ad promised.

nimblet/Landing pages · Ad view
The ad
Live · 12 Nov

Payroll clinic: fix your year-end run, live with us.

Save your seat
The page

payroll-tool.example/clinic

On demand

Watch the payroll clinic replay.

Watch now

The page does not deliver what this ad promised.

  • Page delivers the ad's promiseLow

    The ad promises a live session on 12 November, but the page only offers the replay.

  • Page reads like the ad continuedMedium

    The opening repeats “payroll clinic” but drops the date and the live seat.

Next step: Make the page deliver what the ad promises, or send the ad to a page that does.

We will fix the pageThis is intentionalWrong?

A made-up ad and page, checked the way Nimblet checks yours.

Two questions

A click is a promise. The page has to keep it.

Nimblet asks two questions about each pair of ad and page, and answers each with a label and one sentence.

Does the page deliver the promise?

Nimblet works out what kind of thing the ad promises: a live event, an offer with an end date, a download, a named feature. Then it checks that the page gives exactly that. Same topic is not enough.

Does the page read like the ad continued?

The first screen of the page should pick up the ad's words and its claim. When the opening talks about something else, the visitor has to search for what they clicked on.

What it finds

The mismatches nobody sees from the ads manager.

The verdicts sit next to each ad in Nimblet, and your assistant reads them in Claude or ChatGPT.

Ended offers and dead pages

A page that says the offer is over, shows an error or belongs to the wrong product. Nimblet says so in plain words.

Right topic, wrong thing

The webinar ad that lands on a replay. The feature ad whose page never names the feature.

Spend on broken promises

The Landing pages screen shows how much of your spend goes to ads whose page misses the promise.

One reason per verdict

Every verdict comes with one plain sentence that says why, so the fix is clear before you open the page.

Questions

Frequently asked questions

What does the landing page check compare?

The ad's headline, text, description and call to action, together with Nimblet's read of the ad, against the page the ad links to. It asks two questions: does the page deliver the specific thing the ad promised, and does the page's opening read like the ad continued.

Is the right topic enough to pass?

No. A page about the same topic can still miss the promise. An ad for a live session that lands on a replay, or an offer that the page says has ended, does not pass the first question.

How often does it run?

Every night, on your LinkedIn and Meta ads with recent spend. Nimblet reads each page again at regular intervals, and you can ask for a fresh read of a page in the app.

Which ads does it skip?

Ads that send people to a platform lead form or stay on LinkedIn, Facebook or Instagram are marked not applicable. A page Nimblet cannot read stays unscored. Unscored means unknown, not weak.

Does it look at the image or the video?

It uses the ad's text and Nimblet's stored read of the ad, which includes the text in the image. It does not judge the picture itself.

Does it tell me if my page converts?

No. It checks whether the page keeps the ad's promise. It does not measure page speed, design or conversion rate.

Does Nimblet change my page or my ads?

No. Nimblet only reads your ad accounts and the pages your ads link to. You mark a finding as "We will fix the page" or "This is intentional", and you make the change yourself.

What if a verdict is wrong?

Mark it with "Wrong?". Each verdict comes with its reason in one sentence, so you can see why Nimblet decided as it did.

Can I see it in Claude or ChatGPT?

Yes. Through the Nimblet MCP server, your assistant reads the verdicts of each ad: whether the page delivers the promise and whether its opening continues the ad.

Which plans include the landing page check?

Pro, Enterprise and Agency. The free plan syncs your ads and shows them.