Performance
It's like Uber: the lowest cost per sign-up in the account.
Move your ad budget to the angle that sells.
Follow one real account from the first read of its ads to the next ad.
nimblet/Proofserve / It's like Uber
Four sources
Find the angle worth more budget.
Platform data shows which ad won. The read, your ICP and sales notes, and your competitors' claims show which angle to scale.
Creative read
“Serving papers should feel like ordering a ride: you watch it happen.”
ICP and sales notes
Paralegals order and track the serve. The partner signs. “Was it served?” comes up on every sales call.
Competitor claims
A competitor: “Serves done in 24 hours. Guaranteed.”
The read
Know the angle behind each ad you pay for.
Core message, proof, offer, CTA and persona, read against your ICP and positioning. On Meta video as well as on thought leader ads on LinkedIn.
nimblet/Library / It's like Uber
It's like UberLinkedIn single image, sign-ups
Core message
Serving papers should feel like ordering a ride: you watch it happen.
- Driver
- Relief: she stops chasing the serve and looks in control in front of the partner.
The answer
Shift budget with a reason from each source.
Ask where the next dollar goes: the answer names the budget shift, the landing page fix and the next concept. A report carries the same answer to your head of marketing.
- Angle
- Everyday analogy
- Same angle
- Pizza delivery
- Product screens
- $201 per sign-up
“Where should our next dollar go, and what should the next ad say?”
- Performance
- Creative read
- Sales notes
- Competitor claims
- ICP
Move the product-screen budget to the everyday analogy, open the demo page on the live status of a serve, and brief three concepts that sell knowing, not speed.
The next ad
Brief the next concept on the angle that converts.
The brief builds on the winning hooks, takes the angle no competitor claims and fixes message match first. Nimblet drafts ads from it in your brand, each with its persuasion lever.
- Keep
- The analogy, in the first line
- Open angle
- Knowing, not speed
- Message match
- The demo page drops the live serve
nimblet/Briefs / New
Everyday analogy: the serve you can watch
Setup
Judge each ad on the goal you bought it for.
Your team maps each LinkedIn and Meta conversion to a funnel stage once. Nimblet only reads the account.
ConversionStage
- LinkedIn: Lead gen formLead
- Meta: Lead formLead
- LinkedIn: Sign-up on the websiteSign-up
- Meta: First serve ordered on the websiteCustomer
Ask in chat
Ask the account in Nib, Claude or ChatGPT.
No export and no pivot table: ask Nib in Nimblet, or Claude and ChatGPT through MCP. Tags, reports and briefs come from the same chat, and nothing runs before you confirm.
nimblet/Chat with Nib
Tag the analogy ads. Then make the September report as a PDF.
Two ads match: It's like Uber and Pizza delivery. Tag them “Everyday analogy”?
ConfirmThe September report is ready, with sign-ups by angle and the read behind each winner.
Questions
Frequently asked questions
What does Nimblet read in an ad?
The core message, the visual strategy, the copy, the psychological driver, the persona, the proof, the offer, the CTA and the tone. For a video it also reads each scene and each spoken line, with time stamps. It reads each ad against the company, product, buyer and market your team sets in Nimblet.
Which sources go into an answer?
Your results on LinkedIn and Meta, the read of each ad, your company context with your team's documents, and your competitors' ads. Internal documents shape the angle of an answer, and Nimblet never quotes them in an ad. For competitors it shows what they claim, never spend or results, because ad libraries show neither.
How long until I get my first answer?
The first sync starts when you connect. Then the read runs in the background on the ads with recent spend, so it is there when you ask. A large account takes longer.
Where can I ask?
In Nimblet, ask Nib, the chat in every paid plan. Or connect Nimblet to Claude, ChatGPT (Business, Enterprise or Edu, in developer mode), Langdock or another MCP client, and ask there.
Does Nimblet change my campaigns?
No. Nimblet only reads your ad accounts and never changes a campaign, a budget or an ad. A new ad goes live only when you upload it yourself.
Do I have to map conversions?
For goals that are judged on conversions, yes. A person on your team maps each LinkedIn and Meta conversion to a funnel stage once, in settings, such as lead, sign-up or trial. Nimblet never maps conversions by itself.
Do I have to tag ads by hand?
No. The read fills tags such as funnel stage, proof and call to action. Add your own by a rule on the ad name, or ask Nib to tag the ads you mean.
Are the ads on this page real?
Yes. They are Proofserve's ads (proofserve.com), shown with permission, and the read is Nimblet's. The numbers, the sales notes, the competitor ad and the demo page are examples, and the three drafts never ran.
Which platforms does Nimblet work with?
LinkedIn and Meta (Facebook and Instagram). Nimblet supports no other platforms.
What is in the free plan?
The free plan syncs your ads and shows every one of them. The read, the answers, chat with Nib, MCP and reports are in the paid plans. Document reports and new ads are on Pro and up.
Find out where your next dollar should go.
Connect LinkedIn or Meta. Nimblet only reads your account.