For B2B ad teams on LinkedIn and Meta

Decode which ads work, and why.
Then make more.

Nimblet reads every ad like a strategist does. It shows which emotions your buyers pay for, and turns the winners into your next ads, in your brand.

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nimblet/Proofserve · Library

Goal: Sign-upsLinkedIn + MetaLast 30 daysSorted by cost per sign-up

LinkedInWinner

$84 per sign-up · $3,410

LinkedInWinner

$91 per sign-up · $2,760

LinkedInLoser

$212 per sign-up · $1,240

MetaWinner

$97 per sign-up · $2,180

LinkedInLoser

$188 per sign-up · $960

LinkedInToo early

n/a per sign-up · $140

nimblet/Library / It's like Uber

It's like Uber

Winner

$84 per sign-up · peers $131

Read by paralegals.
Signed by partners.

Emotion: Relief: no more chasing
Status: In control in front of the partner
Hook: A frame she already trusts: Uber

Why it wins

Uber makes Proofserve a service she already knows. The paralegal stops chasing serves and looks in control.

Ads by Proofserve (proofserve.com), shown with permission. The numbers are examples.

Patterns from real B2B accounts

Your buyers have instincts. Your ads manager cannot see them.

Four real accounts: what Nimblet read in each ad, and the rule it wrote for the next brief.

1 / 4

Real accountTelephony softwareManaging directors and office managers, 5 to 100 users · Goal: Trial sign-ups

Kubernetes.

But a phone system from 2007.

Sponsored

Loser

Core message: Mocks the old phone system under a modern tech stack, to create cognitive dissonance in IT decision-makers.
Visual strategy: A pixel-art phone from the 2000s as a pattern interrupt: outdated, no explanation needed.

Your business is online. So is your private number.

! +49 171 ••• ••••

Call now

Sponsored

Winner

Core message: Business calls from a private mobile look amateur. The mechanism is identity and status: owners who want their company to look established.
Visual strategy: The eye hits a red alert around the phone number first. The number is the problem before the fix appears.

From the account report

The loser jokes about a system the buyer did not build, so nobody's reputation is on the line. The winner points at something the buyer owns and can fix: the number their customers already have.

Rule for the next brief

Give the buyer something to fix, never something to admit.

Real account3D renderingArchitects and interior designers · Goal: Trial sign-ups

Breaking News

Interior designers are calling it the pitch winner

Sponsored

Loser

Core message: Claims interior designers call the tool “the pitch winner”. Social proof, to lower the risk of a client who does not get the design.
Visual strategy: A newspaper front page as a pattern interrupt. The product appears as industry news.

Can I see it with bricks real quick?

Sure!

Sponsored

Winner

Core message: Architects lose client trust on late changes when a 2D plan is misread. Loss aversion, answered with an instant 3D walkthrough.
Visual strategy: The eye hits the client's question and the “Sure!” button: a material change in one click, shown instead of claimed.

From the account report

This buyer looks for scenes from their own week as proof the vendor gets it. The loser asks them to catch up with peers who already decided, a status this audience will not concede.

Rule for the next brief

Never source social proof from an unnamed crowd.

Real accountTrades marketplaceOwner-operators of small local service businesses · Goal: Sign-ups

Receive new jobs? Thousands are waiting for you.

Installer slumped against a boiler, head in his hand

Loser

Core message: Promises a steady stream of jobs to installers with unpredictable demand. Relief from the feast-or-famine cycle.
Visual strategy: The eye hits the exhausted installer next to the boiler: burnout and idle time, to agitate the problem.

Receive new jobs? Thousands are waiting for you.

Photographer from the chest down, camera ready, no face

Winner

Core message: The same promise of waiting jobs. Relief from income anxiety.
Visual strategy: The eye hits the promise, then the gear: a professional at work, face out of the frame.

From the account report

Same copy on both, so the picture decides. The winner crops out the face, so the owner sees himself at work, never as the man with no jobs.

Rule for the next brief

Show the right equipment, used the right way. Never show him idle.

Real accountTime trackingOwner-managers of firms with 5 to 100 people · Goal: Sign-ups

Project costs? Under control!

00:00:00

✓ Times: tracked

✓ Budget: in view

✓ Profit: on course

Sponsored

Loser

Core message: Puts project costs under control. Loss aversion: untracked hours are money left on the table.
Visual strategy: The eye hits a phone with the stopwatch at 00:00:00. Three badges turn features into outcomes.

Full cost control for your projects

without

✕ Hours entered late

✕ Budgets redone

✕ Profit guessed

with

✓ Hours tracked

✓ Budgets watched

✓ Profit visible

Sponsored

Winner

Core message: The switch from guessing project costs to controlling them: manual pain against automatic clarity.
Visual strategy: A white against dark column split. A before and after, without a single product screen.

From the account report

The real pain is chasing people for their hours at month end, so an empty form reads as the chore. Naming what stops being manual does the persuading.

Rule for the next brief

Name what stops being manual. Never show an empty form.

Real ads and real results, names left out. Ads redrawn, photos AI-generated. Texts shortened and translated from Nimblet's output.

Then make more

Your next ads, written from what your buyers already told you

Nimblet turns your winners into a brief, new ads and proofs in your brand. Your designer starts from a reason, not a blank page.

nimblet/Proofserve · Ideation

Brief from 3 winners

What the winners share

Relief, and a line the paralegal can repeat to her boss, in a frame she already trusts.

Analogy: the parcel

Relief: she stops chasing

Single image

Analogy: the flight board

Control: every serve on one screen

Single image

1 Hook

2 Problem

3 Solution

4 Payoff

Before and after

Status: she knows before the partner asks

Video storyboard, 4 beats

Rendered in your brandlogo, colors, fontsEnglish · LinkedIn

A brief from your evidence

From your winners and losers, a competitor's ad or Nimblet's library.

Drafts that name their lever

Relief, status, the joke about the category. You judge the idea before anyone designs it.

Proofs in your brand

Your logo, colors and fonts. Image, carousel or video storyboard, in 12 languages.

What teams say

“I value it most when I need to pressure-test an idea or respond to a client quickly. Nimblet helps me cut through the noise, understand what matters and find my focus.”

Iva Dicic

Creative Strategy, Nimblet

“Nimblet produces good ideas and in the right direction, often stuff I wouldn't have thought of myself.”

Nick Bhutani

VP Marketing, Proofserve

“I look at Nimblet everyday, the overview is just great.”

Marie Klamer

Creative Strategy, plancraft

Time back

Creative reports in minutes, not hours

Every night, Nimblet collects every ad with its numbers and writes down why it won or lost.

Every ad in one place

LinkedIn and Meta, with images, video and daily results.

Every ad read like a strategist reads it

The emotion it hits, the status it gives, the line buyers repeat. The same way every time.

Winners and losers, with the why

Ranked against its peers in the same goal. Your AI assistant turns the review into a report, ready to send.

Proofserve · Creative review

August 2026

In one line

Paralegals buy relief and a line they can repeat. Analogy ads (Uber, pizza) give them the sentence that sells the switch upward; status cards only show the product.

Winner$84

Winner$91

Loser$212

Next steps

Three new lines she can repeat: parcel, flight, food delivery
Put the Uber line on top of the status cards and retest

In Claude, ChatGPT and any MCP assistant

All of Nimblet, on speaking terms.

Ask what last month's losing ads cost, and why. Ask for three replacements in your brand. Your assistant answers from your account, with the ads on screen.

Also in the same chat

Open any ad with Nimblet's read
Write the monthly document report
Tag ads by your own rules
See what competitors run

How the MCP connection works

Which ads spent money last month and lost against their peers in the same goal? Add up the spend.

Assistant · using Nimblet

9 ads lost against their peers in Sign-ups. Together they spent $4,860 of $21,300 last month (23%).

“Attempt #2”, $1,240: a status card. It shows the product, not the relief.
“Successfully served”, $960: the same pattern.
7 more in the table below

Write three replacements, use full context.

Assistant · using Nimblet

Brief saved in Nimblet. Three drafts, each on a lever your winners proved: relief, control, status.

In your brand, saved to Ideation.

Run ads for clients?

One creative report per client, every month.

Work in Claude or ChatGPT?

Your ad account, inside the chat you already use.

Plans and pricing

Free to start. Paid plans: talk to us.

See it on your own ads

Nimblet is invite-only right now. Tell us about your team, and we set up your account and run the first review with you.

Decode which ads work, and why.Then make more.

Your buyers have instincts. Your ads manager cannot see them.

Your next ads, written from what your buyers already told youwhat your buyers already told youcompetitor ad inspirationNimblet's best ads librarywhat your buyers already told you

What teams say

Creative reports in minutes, not hours

All of Nimblet, on speaking terms.

See it on your own ads

Decode which ads work, and why.
Then make more.

Your next ads, written from what your buyers already told you