For B2B ad teams on LinkedIn and Meta

Decode which ads work, and why.
Then make more.

Nimblet reads every LinkedIn and Meta ad, says why the winners win, and drafts the next ones in your brand. In Nimblet, or in Claude.

Pre-launch giveaway. Sign up for a chance to win 3 months free, including €50 of AI usage a month.

Nib

Run an analysis: what works, what does not, and why?

Reading your resultsYour results, LinkedIn and Meta

Reading each adThe read of each ad

Searching your documentsYour documents

Checking your competitorsYour competitors

The everyday analogy wins: it turns the serve into something the paralegal already watches. Product screens lose. The full read is in the report.

Writing the reportReport saved as PDF

what works, September.pdfSaved in Nimblet

Open

Want ideas for more ads on that angle?

Yes. Generate ideas for more ads, based on what you found.

Writing concepts from the analysisThree concepts

nimblet/Concepts, everyday analogy

Open in Nimblet

1
Your parcel has tracking. Your serve should too.
A tracker she checks every week
2
Flights have a status board. Now your serves do.
A board she reads at every gate
3
Serving papers should be as easy as sending an email.
The easiest thing she sends all day

Built onand your sales notes

Nice. Render these as ads, please.

Rendering in your brandThree ads saved in Nimblet

nimblet/Ads in your brand

Open in Nimblet

All three are drafts in Nimblet. Open them there to change the copy, or ask me for a Meta version.

How teams use Nimblet

Your buyers have instincts. Your ads manager cannot see them.

Nimblet reads every ad in your account and names what moves the buyer. Then it writes the rule for the next brief.

1 / 6

A payroll tool for firms with 20 to 200 staff

Reads the ad: the office manager who runs payroll next to her real job. Signs: the managing director.

Ads Nimblet read in this account

Payroll in minutes, not hours.

Loser

Payday. And nobody comes to your desk.

Winner

One suite for HR, payroll and more.

Loser

Every payslip right. Every month.

Winner

What Nimblet found about the buyer

Her fear is not the work. It is the one wrong payslip that a colleague brings to her desk.

The winners show a payday with no questions. The losers count hours she never counted.

The rule for the next brief

Sell the quiet payday. Never sell the hours saved.

A cybersecurity vendor for mid-size IT teams

Reads the ad: the IT lead with a team of three. Signs: the CFO.

Ads Nimblet read in this account

Hackers never sleep.

Loser

The board asks if you are safe. You show this page.

Winner

AI threat detection for your whole stack.

Loser

Your security report, ready for the board.

Winner

What Nimblet found about the buyer

He does not fear the attack most. He fears the meeting after it, where he must explain why he did not see it.

The winners put an answer in his hand. The losers show threats he already sees every day.

The rule for the next brief

Show the moment he is asked and has the answer. No hoodies, no fear pictures.

A legal-tech tool for law firms

Reads the ad: the associate who finds the tool. Signs: the senior partner.

Ads Nimblet read in this account

Disrupt how your firm works.

Loser

Your partners will ask three questions. Here are the answers.

Winner

The future of legal is here.

Loser

Nothing changes for the client. The late nights stop.

Winner

What Nimblet found about the buyer

In a law firm, the person who suggests a new tool owns every problem it causes. She will not risk her name on it.

The winners give her the words for the partner meeting. The losers ask the whole firm to change.

The rule for the next brief

Make it safe to suggest. Never ask a law firm to transform.

A logistics platform for freight forwarders

Reads the ad: the dispatcher who plans the trucks. Signs: the head of operations.

Ads Nimblet read in this account

Still planning freight in spreadsheets?

Loser

You know every truck. Now the screen does too.

Winner

End the chaos in your dispatch.

Loser

Stop chasing carriers on the phone.

Winner

What Nimblet found about the buyer

The dispatcher is proud that he holds the whole day in his head. Call his way chaos and he stops reading.

The winners keep him in charge and take away the calls. The losers call his work a mess.

The rule for the next brief

Make him the expert with less to chase. Never call his work chaos.

A testing tool for software teams

Reads the ad: the senior engineer. Signs: the engineering manager.

Ads Nimblet read in this account

Build faster. Ship faster.

Loser

You rerun it. It passes. You never find out why.

Winner

The developer platform for modern teams.

Loser

That flaky test you skip? We found it.

Winner

What Nimblet found about the buyer

Every engineer has a shortcut he is a little ashamed of. The ad that names it sounds like a colleague, not a vendor.

The winners name the test he reruns and never fixes. The losers promise speed in sales words.

The rule for the next brief

Name the shortcut, then take the shame away. No hype words.

An HR software that needs the works council to agree

Reads the ad: the HR lead. Signs: the managing director, after the works council agrees.

Ads Nimblet read in this account

See every team's performance live.

Loser

What your works council sees. And what this tool cannot see.

Winner

People analytics for smarter HR.

Loser

Built to pass the council vote the first time.

Winner

What Nimblet found about the buyer

The price does not scare her. The council meeting does, where one slide makes the tool look like a way to watch staff.

The winners show what the tool cannot see. The losers show dashboards full of staff data.

The rule for the next brief

Answer the council's question first: what can this tool not see?

Example findings in the form Nimblet writes them. The accounts and ads are made up for this page.

Creative intelligence

Stop funding the angle that does not convert.

Nimblet groups your ads by the angle they sell and shows which angle brings sign-ups at the lowest cost.

How creative intelligence works

nimblet/Proofserve · Library

Goal: Sign-upsLinkedIn + MetaLast 30 daysSorted by cost per sign-up

LinkedInWinner

$84 per sign-up

LinkedInWinner

$91 per sign-up

LinkedInLoser

$212 per sign-up

MetaWinner

$97 per sign-up

LinkedInLoser

$188 per sign-up

LinkedInToo early

n/a per sign-up

nimblet/Library / It's like Uber

It's like Uber

Winner

$84 per sign-up, peers $131

Your buyers respond to an everyday analogy. Uber turns “was it served?” into something the paralegal can watch, and she looks in control in front of the partner.

Product screens do not land. “Attempt #2” shows the tool, not the relief.

Brief 3 concepts on the analogy

AI ad generator

Your next ads start from the angles most likely to sell.

Nib briefs the next concept from your winning ads, your buyers and your competitors, and drafts the ads in your brand.

How the ad generator works

nimblet/Ideation · Chat with Nib

I need three LinkedIn statics for our Q4 push to litigation teams.

Brand: Proof logo, navy, white and green
What wins: Everyday analogy, $87 per sign-up
Who buys: Paralegals track the serve, the partner signs
Competitors: All sell speed: “done in 24 hours”

Three concepts on the analogy that wins. Everyone else sells speed, so these sell knowing.

Creative reports

Ask for the creative report in a chat. Send the PDF.

It says what works, what does not, why, and what to test next, with every ad and your competitors on the page.

How creative reports work

Claude · using Nimblet

Write our September creative report for the CMO: what worked, why, and what we test next.

Your ads, LinkedIn and Meta
The read of each ad
Sales notes
Competitor ads

Proofserve · September

Move the budget to the analogy ads.

$87

per sign-up, everyday analogy

$201

per sign-up, product screens

Every ad in the report

What works

Uber and the pizza tracker make the serve something the paralegal can watch.

What does not

Status cards show the tool, not the relief.

What competitors say

They all sell speed. Nobody shows the serve happen.

New since August

The relief moment already wins at $97 per sign-up.

Next test

The serve, tracked like a parcel.

Competitor monitoring

Take what works from your competitors. Make it yours.

Nimblet reads every competitor ad on LinkedIn and Meta the way it reads yours, and turns the best idea into an ad in your brand.

How competitor monitoring works

nimblet/Competitors · LinkedIn Ad Library

Their ad

Sells speed. A guarantee, no proof.

Use in Ideation

Give this our spin, for paralegals.

Keep their guarantee hook. Swap speed for what your winners sell: knowing where the serve is.

Models and playbooks

You pick the model. Nimblet brings the know-how.

The model writes and renders, as an image or as HTML. What makes the ad good is what goes in: your winning ads, your buyer, your competitors and Nimblet's playbooks.

nimblet/Settings · AI models

Reading each adGemini 3.8 FlashClaude Sonnet 5.5
Account reportClaude Opus 5.5GPT-6.1
Chat with NibDeepSeek V4.1 FlashDeepSeek V4 Pro
Ad imagesSeedream 5.0 ProHTML design

In every brief, whatever the model

LinkedIn playbook
Meta playbook
Psychology library
Your winning ads
Your documents
Competitor ads

HeadlineLive text, your font
LogoYour logo file
PictureCut out
BackgroundVector fill

Every render comes apart for editing

Download for Figma splits a render into a layered SVG: the background, the picture, your logo, and the headline as live text in your brand font. Your designer edits the layers, nothing is redrawn.

<h1>Every serve,
 tracked.</h1>
<ul class="steps">
 <li>Received
 <li>Attempt 1
 <li>Served
</ul>

Every serve, tracked.

Received
Attempt 1
Served

Proof

HTML as a design model

For ads built on type, charts or interface pieces, a text model writes the ad as HTML and CSS, and a browser renders it in your fonts and colours. Every word stays editable. In Claude or ChatGPT, through the Nimblet MCP server.

Fair

No credits and no margin on AI. Your plan includes a monthly AI budget at the provider's price plus its fees. Or bring your own OpenRouter key and pay the provider directly.

Your choice

Pick the model for each job from a short list we tested: the read of each ad, the account report, the chat and the images. Claude, GPT, Gemini, Qwen and DeepSeek for text, GPT Image, Seedream, Grok Imagine and Muse for images.

Good on any model

Every brief runs through Nimblet's playbooks for LinkedIn and Meta and its library of persuasion mechanisms, with your best ads and your documents. Change the model, and the know-how stays.

Run ads for clients?

One creative report per client, ready to send.

Set it up in Claude or ChatGPT

Connect Nimblet once. Ask your ad account anything.

Plans and pricing

Free to start. Paid plans: talk to us.

See it on your own ads

Tell us about your team, and we set up your account and run the first review with you.

Pre-launch giveaway. Sign up for a chance to win 3 months free, including €50 of AI usage a month.

Decode which ads work, and why.Then make more.

Your buyers have instincts. Your ads manager cannot see them.

Stop funding the angle that does not convert.

Your next ads start from the angles most likely to sell.

Ask for the creative report in a chat. Send the PDF.

Take what works from your competitors. Make it yours.

You pick the model. Nimblet brings the know-how.

Every render comes apart for editing

HTML as a design model

Fair

Your choice

Good on any model

See it on your own ads

Decode which ads work, and why.
Then make more.